Essentials of Social Media Optimization

Social Media Optimization (SMO) is the next phase of online marketing, a relatively new concept in the industry. Companies should be able to maximize search engine optimization (SEO) strategies partnered with a solid SMO plan. A combined solid strategy from these two internet marketing elements will address two main goals: optimum online visibility and vibrant customer interaction.

There are internet marketing companies who can help your business come up with strategic plans to reach your goals. For instance, offers a whole array of internet marketing services, including social media optimization, search engine optimization, content writing, and others. The main goal of is to assist companies and create a marketing plan for their website and reach their online marketing goals.

Goals of SMO

Social media is an effective platform and a great asset to improve the company’s organic search results. It allows the company to connect with various social media users, thus increasing the likelihood of people to visit the company website. However, it has to be used properly.

SmoThe main goal of SMO is to be able to connect all the social media accounts of a company into a network of accounts that show cohesiveness and all work together to showcase your brand. What SMO consultants such as do is to create a strategic plan specifically outlining a process that will build a successful SMO base.

A good SMO foundation in turn boosts SEO and results in more visitors and potential customers that will go to your business page.

Just as SEO promotes link building, SMO promotes share-building and like-building on Facebook, re-tweeting on Twitter, repining on Pinterest, and sharing on LinkedIn. Website content should be shareable. It should focus not only on industry practices but also other content that your target market is interested in, or content that effectively reeled in potential customers in the past. Therefore high-quality content is really valuable in SMO.

Strategies for Effective SMO

What strategies do internet-marketing companies such as do in order to increase the reach of your brand’s social media content? Here are some sure-fire strategies:

1. Optimize social media profiles

Your company’s social media profile is the only permanent part of your social media page. Posts, tweets, pins, and images are all static. The only part that remains in your profile is the information page. That’s why it is crucial to include the company’s website URL, and completing all the fields in the profile, such as company address, contact details, and email addresses.

2. Remember that headlines are very important

Attention-grabbing headlines are a crucial part of social networking posts. What does this mean? For Twitter, the headline could be the entire 140 characters, while for Facebook shares it could be the title of the post itself.

3. Remember to put engaging images

In a recently conducted survey, it was found out that 82% of online marketing consultants mentioned that images are very important, and form a crucial role in social media marketing. This is especially true for product-based businesses.

Social NetworkingAt, we give our clients advice on what type of images to place on Facebook, Twitter, Pinterest, LinkedIn, Instagram, and all other social networking sites. It helps if the image is funny, engaging, and interesting. There should be images for promoting an event or sale, or even an industry infographic.

4. Include strong calls to action (CTAs)

Calls to action or CTAs are used as a marketing term that tells your readers what you want them to do next. Readers want to be engaged and involved. They want to be part of your brand. It could be something as simple as “Please share”, or “Please repost”, or even “Please re-tweet.”

5. Use hashtags

Hashtags are used so that users who are searching for a particular topic can easily find it amidst all the information given on social media. Brands use several keywords in their hashtags that would allow searchers to immediately access your social media posts.

Social Media Trends

Businesses are recognizing that many consumers today spend a whole amount of time on social media. These platforms are becoming credible sources of information, thus posts and tweets seen on social media accounts heavily influence purchasing decisions.

Here are some social media trends that business owners must be aware of:

1. Live Streaming –

Offers real-time opportunities for engagement and feedback with customers. Consumers are not comfortable with contrived advertising, and feel more comfortable purchasing products when they see “real people” using them. Facebook and Twitter both offer live streaming services.

2. Mobile Integration –

Businesses should ensure that their websites are ready for mobile users. Make sure that your websites re-size and adjust to mobile devices. There is nothing worse than looking at a traditional website that does not adjust on your mobile device. Responsive web design is the term for mobile reconfiguration. Your website developer should be able to help you with this.

3. Social Commerce –

There are many social media influences, and shoppers trust them fully. Many shoppers rely on social media to make purchasing decisions. When the product is shared by your trusted network, it creates a natural demand for that product. This is social word-of-mouth. offers a search engine optimization, online marketing, social media optimization and many more services. It helps companies for creating marketing campaign and reach their goal.

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Printed Circuit Board: The Basics

From the construction of our simple science projects up to the latest advancements in robotics, there is still some basic knowledge that we must never forget. This knowledge would be about basic tools and equipment (printed circuit board, capacitors, resistors, electrodes, soldering iron, batteries, etc.) and also the safety precautions when constructing any electronic device.

The Basic Components

1. Printed Circuit Board

Printed circuit boards can have a variety of uses, from simply amplifying signals up to the more complicated functions. There are three types of printed circuit board. The first type is the one sided PCB, wherein components will only be soldered on the side of the substrate (most FR4). However, if there are too many substrates, both sides of the printed circuit board can also be used. In using a double sided circuit board, holes must be drilled to connect the components in both sides. Another option is the multi-layer PCB whose substrates are made up of layers separated by insulation. Components are connected to one another by drilling to the appropriate layers of the board.

PCBIn soldering the components into the PCB, there are two methods which are presently used. The first is what we call the through hole technology wherein we will need to push through wires and leads into small holes and solder these to the connection pads on the other side. This method is good for devices that are heavy duty like industrial electric fans and advanced types of robots. The other method is called the surface mount technology wherein the components with L-shaped legs will be placed with solder paste and oven heated to hold their position. This method is most commonly used for home appliances like irons, washing machines, lamp lights, and even older television sets.

2. Resistors

This component is very important to reduce the flow of current and the voltage in a system. Also, it has two sides where you can connect all of the other components.

3. Capacitors

Capacitors function to temporarily store the electrical energy. It has two terminal sides.

4. Electrodes

It is used to conduct electricity from semiconductors, vacuum, or electrolytes.

5. Soldering Iron

This device is used to supply heat so that it could melt the solder and mount the right components onto the PCB properly.

Some Safety Precautions

When handling any electrical equipment, the first thing to always consider is our safety. Because of that, here are some precautionary measures that should be followed.

1. Always let other people around you know that you are working on something that involves electricity. This is important in cases wherein we will need high voltage power. In case there are accidents that occur, we can always call on someone else for help.

2. Remove any liquid from your table. This is very important because spilling of liquid in our circuit boards may cause short circuits or worse, you might get electrocuted.

3. Keep everything out of reach of children and pets. This is important not only because they may ruin your work, but also, your electric equipment might be harmful to them.

4. Always wear full body protection. We don’t always have to wear laboratory gowns or jumpsuits. However, we must wear protective footwear and pants so whenever a problem arises, we will be ready. Also, do not forget to wear goggles and gloves to avoid direct contact with electricity and harmful chemicals.

5. Always assume that any wires you are working with are live wires. Wires must never be touched with bare hands even if the power source is turned off because there might be some residual charge that can still be harmful to humans.

6. Always double check everything. Whether it is just a test or you are about to leave your equipment, you must always double check everything with the design, the connections, and the power supply. Make sure that everything is placed properly.

The Types Of Funeral Services

Funerals are ceremonies that serve to honor, remember, or celebrate the life of the person who died. Different cultures and civilizations have their own version of funeral services, going back to as old as 300,000 years ago. Funeral services and customs concerning death in general have evolved over the years, resulting in many traditions and taboos.

Why people held funerals isn’t exactly known, but most have a root in the belief of the afterlife and helping the soul of the deceased cross over or find a way to reincarnation. Whether a person believes in this or not, it’s an undisputed fact that funeral services are a solemn and somber part of anyone’s life.

FuneralFor most people, a funeral is a way for family and friends to get together to mourn and celebrate the life of the deceased. Because of the evolution of funerals and customs, different types of funeral services have become available. These could be the complete funeral service, graveside service, complete cremation service, immediate cremation service, and immediate burial.

1.Complete Funeral Service

The most traditional type of service, the complete funeral service will have three parts. The first is the wake, where the deceased’s body is placed in a funeral home, church, or the deceased’s home to be viewed and visited by friends and family. After a few days (depending on how long customs says the body is allowed to be displayed), the wake is followed by a service led by the designated church leader or similar.

This to commemorate the life and death of the deceased and for the family members and friends to say their final words. After this is the burial ceremony. The burial ceremony could be either above ground or below ground. An above ground burial means that the casket of the deceased will be placed inside a vault or mausoleum, whereas the below ground burial lowers the casket into the ground.

2.Graveside Service

The graveside service is similar to the complete funeral service, with the major difference being that the service is held at the place of burial rather than the funeral home or the church. After the service, the remains of the deceased are then buried in either the above ground or below ground site.

3.Complete Cremation Service

Opting for the complete cremation service is much like opting for the complete funeral service, except that instead of burying the remains, they are cremated instead. Cremation of the deceased has existed since the ancient Roman civilization and is used mainly so that the family of the deceased could either keep the remains with them or to avoid having to spend for a casket and graveyard plot (and for its upkeep). The ashes of the deceased are stored in an urn, which could be made of different materials. Sometimes, the ashes are scattered in some place after the funeral service as per the deceased’s request before he died.

4.Immediate Cremation Service

Instead of a lengthy wake and burial, the immediate cremation service is used to dispose of the body quickly. This is usually followed by the actual funeral service, where friends and family could then view the urn containing the ashes.

5.Immediate Burial Service

The immediate burial service is the quickest of the funeral services. A few days after the death of the deceased or immediately after death, the body is taken to the burial site without a memorial service or wake. Families usually opt for this to cut down on costs for an open-casket viewing or expensive caskets and would just file the necessary documents. However, like the immediate cremation service, the family sometimes holds the memorial service at the burial site after the burial itself.

Author Bio:
Gentry Griffey became the only funeral home to operate an on-site crematory. Whether you are in need of traditional funeral options or cremation services.
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Look Into Garden City Real Estate

Properties for purchase and lease are aplenty in Garden City real estate. But it is not an assurance that the spots you may be interested in would still be available once you decide to go for it.

Has it happened to you in the past that you spotted some properties in Garden City real estate but held off your decision to purchase because you chose to look elsewhere first? By the time that you are ready to buy it, it’s no longer available. As much as you would like to feel bad about lost opportunities, you need to move on from it. But that should have served as a hard lesson for you already. Learn to make reservations.

Real EstateThink about it. It offers a lot of options from commercial to industrial to residential. Though some would prefer viewing some Victorian homes and decide later if they would go ahead and buy it for themselves, the rest have not removed the possibility of buying property for business purposes.

Investing on some lots for gardening or for a set of houses for rental purposes are the usual plans why some decide to look into Garden City real estate. 

But they’re obviously not the only options.Densely populated areas are viable spots worth leasing or purchasing if you have thought about expanding your business and choosing Garden City to place your first branch outside your hometown. The more constant the inflow of people to and from the area, the more stable the business would be for you. These spots are the ones usually available for a limited time only.

That is for good reason – you are not the only interested buyer online. And you might not be the only bidder either. There would be someone willing to pay high bucks to outrun you in getting that prime location for their own business expansion. Unless you have secured the right to purchase the prime location, it still has the risk of slipping out of your hands.

Check the spot too if it will remain densely populated for the following years to come. It may just be a seasonal thing. For example, some festivities going on in Garden City would keep the prime spots populated. School fairs and banquets would be a common sight for a time. If you open up for business at the time that the influx of potential customers converges at that occasion, how sure are you that in the following years to come, the influx of customers would be constant? This is why vacant lots and other properties for lease close to churches and schools are usually sold at a premium price.

Those who are undecided about buying opt to lease instead. They could not totally commit to buying the property but are interested enough to sign the lease agreement. This usually happens to some start-up businesses that didn’t have much funding yet to spend on assets. You got to give it to them. They have a business to manage. At the same time, they need to keep themselves within a budget. The time frame that they are building the business from the ground up would strengthen their capital in the long run to finally buy that property that they are leasing.

Call your nearest real estate broker and see what options are available for you. If there are limited slots only – reserve whenever possible.

Choosing the Right Pair of Golf Shoes

Most amateur golfers believe that the most important purchases that they need for the sport of golf are the golf clubs. However, most professionals consider many factors in their quest to achieve better golf performance, such as the golf apparel and the golf shoes. When it comes to purchasing their apparel and shoes, these professional golfers also pay much attention to comfort. This is because if a golfer is not comfortable, then his performance will most likely suffer.

Amateur golf players believe that purchasing the right golf apparel is only for appearance and fashion. Therefore, they do not consider that golf apparel can enhance their golf performance, especially during serious play. Golf shoes are considered to be a crucial tool in golf since most professionals prefers to walk the entire golf course. The purpose of walking is that the professional golfer will be able to analyze all of the slopes of each hole in the course.

Analyzing the difficulty of each of the holes in a golf course reveals the type of golf club will have to be used, as well as determines the strength of the swing. This is why most professional golfers prefer to buy a comfortable pair of golf shoes since a poor choice can lead to foot fatigue while they explore the terrain. This is the reason why most athletes also prefer to have their walking stance checked out by foot professionals since not all shoes are designed and built the same way.

Golf ShoesMost shoe manufacturers develop shoes that target a specific market niche, such as those with flat feet or high arches. Most individuals purchase the wrong type of shoe resulting to poor posture, as well as to increased pain when walking. This is because most individuals concentrate on being fashionable on the course rather than on their comfort. There are many types and designs for shoes that are being sold in the market today from spike-less shoes to the traditional design.

Dry Weather Season Shoes

The traditional designs of shoes are normally those with spikes, which enhance the stability of the golfer’s stance. However, changes in shoe technology have resulted in better and more practical materials in order to achieve the same stance stability. This is the reason why an increasing number of professionals and amateur golf players have started using the spike-less shoes on the golf course. Another advantage of using the spike-less shoes is that they can also be used within the golf clubhouse without destroying floors.

There are some shoe designs that mimic the style of tennis shoes but are still considered golf shoes, which also include golf boots and golf sandals. However, the usefulness of these types of shoes is dependent on the weather or season of the golf club. The golf boots are recommended for cold weather while the golf sandals are normally used in tropical weather. Here’s something crucial to remember – these shoes must be comfortable even in various environments and kinds of weather.

Shoe Modifications

The shoe preference of professional golfers may also change depending on their age, which may result in the need to purchase a new pair of shoes. This could prove to be expensive in the long run, especially when the professional golfer is used to an expensive brand. One way to mitigate these foot problems is by using shoe cushions that target the problem areas. These foot cushions can target a small area of the foot and even the entire foot, depending on the foot problem of the individual. This is the reason why most shoe professionals recommend that golf players try out the golf shoes before making a purchase.

How to be an Effective Content Writer?

Blogs are everywhere, as well as marketing companies that hire talented writers to work on their respected websites. This is the reason behind the sudden rise in popularity of content writing. Everything you see on blogs, government websites, advertisements, and internet campaigns are all written by a content writer. These writers help improve the website of a specific company and improve its online visibility through their written contents.

A web content writer is the shadow behind every marketing success. Web content writers aim to communicate to the world and introduce what the company has to offer. Transactions result from effective communication that all started from valuable and high quality web content, though there are instances wherein one doubts his own writing skills and thinks if his written contents are really effective. This is one of the dillemas faced by writers, but whenever you are in doubt, remember that there are several ways for you to improve your contents and make them look flawless:

1. Write a captivating headline

Let’s face it, the headlines are the first and may be the only hope for people to read your content. Without a captivating headline, there’s a 90% probability that no one will click on your copy. It is the sad truth any writer must face. Also, use subheadings to improve the readability of your contents. Readers like to scan details, instead of reading the whole article so subheadings offer great help in retaining the interest of visitors.

2. Use accurate information

Content WritingAccurate information and facts are the foundation of your content, not the flowery adjectives. Use them precisely and add supplementary information that are appropriate to your topic. As a content writer, you must do your research well and make sure that all the information you include in your articles are highly accurate.

3. Do not provide vauge information

Be relevant. Do not focus on cold facts that won’t matter on the flow of your article and indistinct statements that will only confuse your readers. Relevance is one of the most powerful keys in making contents more effective, so do not include anything that does not make any sense. It will just ruin the significance of writing on the spot.

4. Build a voice

As an online writer, you are the voice of your company on the web. To build your company’s credibility, you must also build up yourself. Create a unique voice and learn how your company works, their goals and visions. Moreover, learn how to have faith in your own writing skills.

5. Use conversational tone

Do not bore your readers and turn them off by being so cold on your writing. Try to write in a different manner, most likely in a conversational style. Write as if you are talking to someone. In this way, the readers will sense a friendly atmosphere and it can help make your contents more engaging. Likewise, it can make your tone more fun and plausible.

Another tip is to always write using the active voice, instead of the passive voice. This will improve the conciseness, strength and quality of your contents.

6. Optimize your content

You are probably familiar with SEO (Search Engine Optimization) since this plays a major role in improving the online visibility of your website. If you don’t implement the best SEO techniques, your writing won’t be able to reach your target market. A good optimized content contains brief paragraphs, bullets, and powerful headings and subheadings that contain relevant keywords.

7. Revise, edit, revise, edit

Revise and edit your craft over and over again. Both activities are time-consuming, but trust me, they are necessary in most cases. Not searching for any grammatical errors, punctuations, and spelling is one of the mistakes online writers does, so learn to take time and be your own editor. Seek help from other editors, too. Your perspective is different from others and it is certain that they will find something you didn’t notice before.

8. Polish!

After constant editing, you may see no flaws in your work and you can be sure that it is enough. However, you have to keep in mind that no one is perfect, and this is also applicable in writing. Learn how to polish your own work and seek for rough patches that are still present in your content. That way, you will have a hundred percent assurance that your writings are high in quality.

9. Be Simple

As a content writer, you are not just writing for the business, but for the audience as well. Choose the right words and make it simple since it is your duty to communicate and hook potential visitors who will regularly visit your site.

10. Make your mark

Lastly, make your writings shine and let the visitors leave with the content of your articles staying in their minds.

A website’s content is more powerful than its design and layouts, and it is the job of a web writer to help a company achieve its goals. With the help of a good content, you can build a brand, increase traffic, and help a business achieve success.To know more about effective content writer visit 99centarticles.  A content writer can make effective branding happen. If you are a good writer, then you are an asset of a promising company.

All you need to know about custom lanyards

LanyardsPersonalized or customized items are the new trend. Customized items come in almost any form. The most common ones are customized shirts, caps, mugs, tumblers, and lanyards. The latter are among the most used and needed by companies as well as used by common people. Lanyards are basically cords attached to a hook and worn around the neck. They are widely used to hold IDs, keys, systems access and accessories.

Why use custom lanyards?

The usability a lanyard is perhaps the primary reason why it is widely ordered by companies and thus, being mass produced by many customized specialty stores. These custom cords can also be a necessity. In many cases, it is required for employees and students to wear their IDs. Aside from ID holders, this customizable item can also be used as promotional marketing for businesses. It can also be given as giveaways in many events like parties, wedding or company events.

What are the types of lanyards?

There are certain types of lanyard. These types can be categorized according to three general things: size, type of cord, and type of hook.


Basically, there are two sizes of lanyard. The one is the regular-sized worn around the neck. The other one is the small one worn around the wrist. However the size can be adjusted especially if it is custom made. The size is normally for the width of the lanyard. It comes in inches, from ¾ inches to as wide as one inch.

Cord type

The cord is the main material of the lanyard. It comes in various types. There is the polyester, woven, nylon, tubular, and cord lanyard. The material type is also where the design is printed. The print may differ depending on the customer’s choice. For instance, if it is the woven type, the design or text that you want would be woven like embroidery.

Hook type

There are over a dozen types of hooks used in customized lanyard. Some of the widely used are the thumb hook, plastic hook, key ring, oval hook, cell hook and swivel and no swivel hook among others. Usually, the hook is chosen depending on the usage of the lanyard whether it will be worn for IDs, keys, or accessories.


Other thing that varies the type of the lanyard include the color and of course, the design. There are countless colors to choose from. In many customized shops, you can choose the color you want. It definitely depends on the customer. These cords may also differ in the additional features they have. Because they’re customizable, customer considerations are most likely taken. Some feature include the disconnect buckle and safety breakaway.

How much is a customized lanyard?

Pricing depends on the customized store you choose to buy from. It will also depend on the design, style, size and materials of the item. But basically, a lanyard costs less when it is ordered by bulk. You can actually get it at less than a dollar if bought for half a thousand or thousands quantity. Moreover, for bulk orders, you can simply get a free quotation from the supplier. Some online sites also provide their pricing range.

Where can you get these customizable items?

One thing is certain on where you can get customized lanyards. This is the Internet. Specialty shops for personalized or customized items are widely spread online. You can simply place an order and get them instantly, right on your doorstep. If you have a design of your own, you can already have yours made. Otherwise, you can pick among the available lanyard options in the customize shop. Normally, there are already designs or templates you can choose from. If you have additional features or style, it can usually be negotiated.

Aside from the Internet, there are also local shops that offer customized items. The ones you find in the Internet usually have their actual branch which you can check if you want an actual visit.

What are Depository Safes?

SafeA depository safe, also called a drop safe or drop box, is a type of safe designed to allow items to be dropped and kept inside the box until it is opened with a key or a combination.There are safety features that prevent the items from being taken out of the box through the slot.The construction of the safe is such that it cannot be tampered with or destroyed by ordinary tools.

Any commercial establishment that needs to secure cash or documents from theft or dishonest employees – such as convenience stores, restaurants, retailing shops, small offices, etc. – will greatly benefit from this kind of safe. They are ideal for businesses where employees and customers routinely handle money.

They can also be used at home, to keep important stuff like currencies, jewelry, and personal document slocked and protected.Although most them are not fireproof and are usually light enough for a person or two to carry, they are still very in demand because they are more manageable and easier to use than bigger and heavier safes.

To fix the weight issue, some versions come with four holes in the bottom for bolting to the ground.This will keep the safe fixed so that burglars will not carry them away easily. Some prefer to anchor them, while others do not, depending on what specific purpose the safe will serve.

The number one function of depository safes is to temporarily store cash that are intended to be deposited to the bank on a later schedule.This kind of safe is ideal for that objective because anybody can deposit or drop money through the slot with the owner not having to unlock it or reveal its security code to someone.This feature keeps money secure and inaccessible even when other people are using the safe while there’s no one around to guard it.

Because depository safes are generally for short term protection only, it is therefore necessary for business owners to still have good cash management. Ensure that you are making nightly bank deposits so that large amounts of money don’t remain in the safe overnight.

Depository safes come in various sizes, slots, and locks that you can consider as determined by your needs.Look for those with slots that are protected by rows of shark-like teeth. These teeth prevent anyone from trying to fish money out using a wire with stickers on the tip or to reach inside with their fingers.Also check the construction and rating of the safe.Commonly, they have a class “B” security rating, which means a minimum thickness of 1/8 inches in the body and a half inch thick door is made.

The price range usually vary in proportion to the size of the equipment. You may select a single door that can be set under a counter, double doors that can hold cash trays in one compartment and deposits in another, or multiple doors to resolve multiple requirements.

There are also different kinds of slots to choose from. The most common one is the front loading slot, while rear loading and top loading slots are also available.

Several types of locks exist in the market as well. There are combination locks, electronic key pads, dual-key locks, and others that are designed specifically for your needs.

In today’s progressive society, keeping your valuables secure has become a necessity. Whether in your business or at home, having depository safes can be one of the best investments you can make.

There may be a lot of options to protect your cash and valuables that offers better safekeeping, but it’s always better to have more than one level of security measure for your most important possessions. With this amount of protection, you can spend more time in making customers happy and less time managing and worrying about the money.